Digital Marketing & PR Specialist


About Crosscope Crosscope is a medical AI software company developing cutting-edge deep learning technology for pathologists to speed up diagnosis and deliver data-driven insights through imaging biomarkers in rendering a more accurate and reliable cancer diagnosis. JOB DESCRIPTION : Your Career If you live and breathe digital marketing & PR, we want to talk to you. We are looking for a Digital Marketing Specialist to develop, implement, track and optimize our digital presence across all digital channels. You would be working on exciting opportunities across multiple geographies delivering digital impact towards brand building and amplifying digital presence for the company and its solution portfolio. This role is a high impact & fast paced role!

  • Build digital strategies that align with brand, audience and business objectives
  • Develop, implement, and track marketing programs such as email, social media, or digital campaigns, and events
  • Manage our presence and communication on all our social media platforms
  • Identify opportunities for digital enhancements that drive value for our clients and their customers
  • Develop content strategies for digital experiences, including websites, emails, videos, or other online communications
  • Write campaign and product messaging frameworks based on thorough research
  • Know the latest digital and technology trends, including a solid understanding of UX best practices and an interest in emerging technologies
  • Ability to simplify complex subject matter and communicate it clearly to team members, including writers, designers, interaction designers, and developers
  • 2/3 Years of experience in social media & PR Management for a Company
  • Healthcare domain background & content creating will be added advantage
  • Experience in working with Org. Leadership & managing Operational aspects for the company
  • Proficient in Microsoft Office Suite, specifically Word, Excel, and PowerPoint
  • Strong communication and presentation skills
  • Are results-oriented with a strong attention to detail
  • Strong communication skills with the ability to articulate performance metrics, technical requirements and business opportunities to key stakeholders
  • Are a self-starter with a strong work ethic; willing to work hard and sometimes long hours to get the job done.
  • Learn fast and can pivot quickly.
  • Successfully juggle multiple initiatives and prioritize work effectively while meeting deadlines.
  • Are collaborative and able to build strong relationships across the organization
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